Visit Rwanda signs new deal as Arsenal protests continue

Visit Rwanda, the official tourism partner of Rwanda, has signed a new deal to promote tourism in the country amidst ongoing protests from Arsenal fans. The deal, reportedly worth millions, comes at a time when tensions are high between the football club and its supporters.

The protests began after Arsenal’s decision to feature Rwanda as a sleeve sponsor on their jerseys, with fans questioning the ethics of promoting a country with a controversial human rights record. Despite the backlash, Visit Rwanda has decided to renew their partnership with the club.

In a statement, a spokesperson for Visit Rwanda defended the partnership, stating that it has brought significant benefits to the country, including increased tourism and investment. The deal is also seen as a way to promote Rwanda as a safe and welcoming destination for visitors.

Meanwhile, Arsenal fans continue to voice their concerns over the partnership, with some calling for the club to end its association with Visit Rwanda. The ongoing protests have put pressure on Arsenal to reconsider their sponsorship deals and prioritize the concerns of their supporters.

Despite the controversy, Visit Rwanda remains committed to promoting the country as a tourist destination and showcasing its beauty and culture to the world. The new deal with Arsenal is seen as a way to further strengthen Rwanda’s presence in the global tourism market.

As the protests continue, it remains to be seen how Arsenal will respond to the growing backlash from its fans. The club’s partnership with Visit Rwanda has sparked a debate on the ethics of sponsorship deals in sports and the role of football clubs in promoting countries with questionable human rights records.

Overall, the situation highlights the complex relationship between sports, politics, and sponsorship, and raises important questions about the responsibilities of clubs and sponsors in promoting positive values and ethical practices.